Out with Coke products and in with nationally recognized soda and hydration drinks. Iowa State signs an agreement to distribute Pepsi products to their players and fans.
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From the press release at Cyclones.com:
"Concession stands at Jack Trice Stadium and Hilton Coliseum will have a Pepsi Pulse in 2014-15, as the Iowa State Athletics Department announced today its new licensing agreement to sell PepsiCo products at all of its home contests.As part of the new agreement with PepsiCo, Iowa State student-athletes will enjoy Gatorade drinks and other Gatorade nutritional products during practices and events."
Switching over to Pepsi products has been a national trend lately. Famous chain restaurants such as Buffalo Wild Wings, IHOP, and Papa John’s have switched from Coke to Pepsi last year; so did Costco food courts. It’s become the cheaper soda now to distribute to gain a higher profit. Not to mention the PespiCo brand also produces snack food like Doritos, Cheetos, Lays, etc.
Also, other sodas under the Pepsi name are more nationally known, such as Mountain Dew. While the Coke brand itself is wildly popular, the competitive knock offs like Mello Yellow have never caught on.
Athletes will also be fueled with the more popular Gatorade sports drink that also produces nutrition bars and protein drinks. Under the Coke brand, Powerade was used instead.
The difference between the two was infamously made when LeBron James suffered cramping after Game 1 of the 2014 NBA Finals when Gatorade made fun the NBA superstar at his expense. One of James’ prominent sponsors is Powerade.
So there you go. Fans can drink a little Mountain Dew while they sober up from all the drinking they did in the tailgating lots. Although it will only be a matter of time before they’ll be able to continue their alcoholic adventure and drink more Bud Light. Or upgrade from Busch Light.
Yeah, probably the second one.