The Big 12 officially releases new branding, logo, and website
By Brian Spaen
The 2014-15 athletic calendar begins today, and with it is a new era in the Big 12.
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The conference has rebranded itself, releasing a new logo, a new conference mission statement, and a completely redesigned official athletic website.
First here’s the new logo. We’ve already hit on our thoughts with the redesign. A bit cartoonish, bu the Cyclone colors do look good with it and I strongly approve of the logo designs that actually include the words “Big 12 Conference”.
Next up is actually enforcing the strongest aspects of sticking with a 10-team league. Unlike other conferences that are expanding to 14 or 16 teams, the Big 12 is the only major conference that gives us a true champion in every sport.
From the Big 12 press release:
"Another key component is the introduction of the Big 12’s “One True Champion” microsite at onetruechampion.org. Thesite reinforces the message that Big 12 teams don’t win a regular-season conference title because of who is not on yourschedule. All champions are decided in the fairest way possible – everyone plays everyone, every year, the same numberof times."
Considering how strong the conference is pushing “one true champion”, one wonders if the Big 12 has actually ever been looking at expanding to more than 10 teams.
Finally, the best part of the rebranding is a much-needed uplift to big12sports.com. The ugly all-black approach is history and is replaced with a more welcoming white background with a less-cluttered front page. Some glitches and missing information are scattered throughout, but that’s expected in the first day of transition. It’s certainly much more mobile friendly.
Considering how strong the conference is pushing “one true champion”, one wonders if the Big 12 has actually ever been looking at expanding to more than 10 teams. It would be hard to do considering all 10 schools are receiving more conference income than SEC schools did last year and the unique ability to play everybody in the conference in most sports.
What do you think of the new conference redesign?