The Big 12 relaunch starts today, and with it comes a brand new Big 12 logo. Of course, Twitter had the negative responses you would expect.
Looking at the overall response, the public generally is not high on the new look or are only quick to look at the standard red outline and believe that it’s too “Oklahoma Soonerish”.
At least some had thoughtful or kind words to say on the new design. Here are some of the good and bad reactions from the Twitter world:
— Ian Edwards (@iedwards11) July 1, 2014
— Randy Davis (@TheRandyD) July 1, 2014
just saw the new big 12 logo. finally, a conference got it right.
— walt kowalski (@BeerControl) July 1, 2014
“The new Big 12 logo looks like it belongs on an affliction tshirt” – @jscottOU
— Kristopher Davis (@kdavis3071) July 1, 2014
It’s July 1, which means this is officially your new Big 12 logo. TAP OUT, EVERYONE ELSE! *dodges tomatoes* pic.twitter.com/f5xdk3Ej9L
— Stormin’ in Norman (@StorminInNorman) July 1, 2014
The new Big 12 logo should just be a Texas logo and then the other 9 logos revolving around it like the sun, because that’s accurate.
— Robert O’Neill (@RobertONeill31) July 1, 2014
This was in response to some people that didn’t understand why the logo was in red, or “Oklahoma” colors. The parent tweet has apparently been deleted.
@K80Naiser Our previous logo was also red, but each Big 12 school has the ability to use the logo in their own school colors as well.
— Big 12 Conference (@Big12Conference) July 1, 2014
The new Big 12 logo is so ugly
— (@LeonOwusu) July 1, 2014
I don’t like the new Big 12 logo, it looks like it belongs in dragon ball z or Pokemon
— Jordyn Wells (@jordynwells94) July 1, 2014
The Big 12 Launched it’s new logo today. We hope they launched some refs in the process… #cyclONErobbery
— CyclONE Nation (@istatenation) July 1, 2014
The new Big 12 logo was ugly when they first released it last year and it’s still ugly now.
— briana (@_breezy21) July 1, 2014
I like the new Big 12 logo, mainly because each school can put its own stamp on it and tailor it with school colors
— Brandon Chatmon (@BChatmon) July 1, 2014
— Randy Wilder (@InstantRandy) July 1, 2014
— Todd Lisenbee (@ToddOnFranchise) July 1, 2014
My response isn’t negative by any stretch. It is a bit cartoony for my tastes but it won’t be that hard to get used to. What I do like about it is how easy it is to alter into your own school’s colors.